Programme

PGP

Term

V

Academic Year

2021-22

Course title

Health-tech Products and Delivery Systems

Area

Marketing

Credits

1.00

Instructor(s)

Prof. Arvind Sahay, Prof. Sudarshan Jain (VF), Prof. Ulhas Joshi (VF)

Course Description & Objectives

Introduction: Healthcare is fundamental to society. The Covid-19 pandemic has amply demonstrated how healthcare is a very high on the government’s agenda. Healthcare promises to be one of the most happening sectors for many years ahead. And, technology enabled healthcare is an integral element of the healthcare eco-system. The Healthcare sector offers numerous career and business opportunities in the sector’s various segments. And the opportunities are not limited to this sector alone. Healthcare is a Must–Have vertical in large IT corporates and reputed Management Consultancy companies and PE firms. They offer good career opportunities in the Healthcare verticals to students from reputed academic institutions. A learning exposure to healthcare sector is thus a necessity for such opportunities Objectives: This course has been designed to enable students to delve into a variety of strategic issues faced by healthcare (including health-tech) companies and to examine how effective management concepts can be applied to address the issues. An important feature of this course is the opportunity for interaction with senior management practitioners in the health-care sector, through Guest speaker sessions and panel discussion.

Pedagogy

- Case Study Discussion - Reading material and presentations - Lecture sessions - External Guest speakers