Programme PGP Term VI Academic Year 2021-22

Course title Contemporary Film Industry: A Business Perspective Area PGP Credits 1.00

Prof. Kandaswamy Bharathan (VF)

Course Description & Objectives
To provide a comprehensive insight into the working of the Entertainment industry, with special focus on Indian Film industry from an economic and business perspective, correlating the practices prevalent in the industry with core management concepts in the functional areas of Production, Finance, Marketing, Human Resources and Business strategy.

The course has been designed with the following objectives:
  • To appreciate the unique and differentiated nature of the creative industries such as
  • Film, Television and Music and understand how these differences impact their business.
  • To understand the business practices and organizational skills of the film and entertainment industry
  • To introduce students to the basic aspects and processes of film production including preproduction and postproduction
  • To gain insights into the different businesses that exist within the industry and identify new business possibilities
  • To understand how new digital technologies and OTT platforms are disrupting the entertainment business
  • To familiarize students with the underlying patterns that characterize the industry and provide conceptual tools and techniques for effective business decisions
  • To understand the process of setting up a business in the industry and promote entrepreneurship

The pedagogy comprises lectures, live case-studies, a virtual movie business workshop (assignment) and exercises such as games, role-plays and theatrical exercises. There will be a total of 20 class sessions of 75 minutes’ duration.

There will also be one or two sessions where Guest speakers from the Indian movie industry would be invited to share their knowledge and professional experience with students. In the past, we have had Mr. Aamir Khan, Mr. Madhavan (Maddy), Ms. Shreya Saran, Mr. Prahlad
Kakkar, Ms. Rita Kothari, Mr Karan Johar, Mr. Dhanush and others visiting IIMA and addressing our students.