Programme

PGP & PGP-FABM

Term

I

Academic Year

2021-22

Course title

Marketing-I

Area

Marketing

Credits

0.75

Instructor(s)

Prof. Arvind Sahay, Prof. Rajat Sharma, Prof. Soumya Mukhopadhyay

Course Description & Objectives

Objectives:  The objectives of this course are to develop the participants’ basic analytical skills, conceptual abilities and substantive knowledge for improved decision making in the field of marketing management. It seeks to achieve the objectives by helping the participants undergo meaningful exercises in decision making in a variety of real life marketing situations. This course builds a foundation for those participants who plan to take marketing courses in the second year. It is also designed to serve as a terminal course for those not intending to specialize in marketing.