IIMA - Course Catalogue
PGP & PGP-FABM
Prof. Anand Kumar Jaiswal,
Prof. Arvind Sahay,
Prof. Naveen Amblee
Course Description & Objectives
The objectives of this course are to develop the participants’ basic analytical skills, conceptual abilities and substantive knowledge in the field of marketing management. It seeks to achieve the objectives by helping the participants undergo meaningful exercises in decision making in a variety of real-life marketing situations.
This course builds a foundation for those participants who plan to take marketing courses in the second year. It is also designed to serve as a terminal course for those not intending to specialize in marketing.
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