Programme

PGP-FABM

Term

IV

Academic Year

2021-22

Course title

Marketing of Agricultural Inputs

Area

Centre for Management in Agriculture

Credits

1.00

Instructor(s)

Prof. Sukhpal Singh

Course Description & Objectives

Objectives: Agro input industry is the one of the critical components of the agribusiness sector. A large number of agri-businesses are involved in the marketing of agro inputs to farmers and other primary producers in India and elsewhere. The phenomenon of globalisation over the last two decades has changed the nature and dynamics of this sector. The main objective of this course is to develop among the participants a strong foundation of applied knowledge, concepts, approaches and analytical-skills for undertaking successful marketing management of major agro inputs.

Pedagogy

The course will be delivered through lectures, guest lectures, case discussions, group and individual class presentations and project assignments. It will utilize cases, research papers, teaching notes, and other reading materials. Substantial student effort in reading and analysis of the reading materials before class is of great importance. There will a project which will be very important for an indepth learning experience.