IIMA - Course Catalogue
PGP & PGP-FABM
Prof. Samrat Gupta,
Prof. Sanjay Verma,
Prof. Swanand Deodhar
Course Description & Objectives
Internet technologies are dramatically transforming businesses by creating new and innovative services, delivery platforms, and business models. In this course, the students will be exposed to these advances. Understanding the building blocks of existing and emerging businesses that leverage the Internet will enable students to understand the managerial aspects of the most critical “infrastructure” fueling the digital economy.
The course is divided into three broad themes. Sessions 1-3 expose students to the fundamental changes in existing business models, covering aspects such as pricing and distribution, and delivery goods. In sessions 4-8, the focus is on different forms of novel businesses that the Internet has spawned. These cases include the role of the crowd and collective intelligence, financial technologies, and sharing economy. The subsequent three sections, 9-11, provide insights into managing an Internet-enabled business. These sections include cases on running a “digital” startup, leveraging the Internet for marketing, and issues of cybersecurity. The final session touches upon a rather neglected aspect of the Internet, namely its negative implications for society in general. When taken together, the course is expected to provide students with an introductory yet critical understanding of how the Internet has changed the business landscape as well as how to manage such businesses.
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