Programme PhD Term V Academic Year 2021-22

Course title Reading Seminar in Marketing Management Area Marketing Credits 1.25

Prof. A K Jaiswal,
Prof. Subhadip Roy,
Prof. Arvind Sahay,
Prof. Sourav Borah,
Prof. Soumya Mukhopadhyay,
Prof. Rajat Sharma,
Prof. Anuj Kapoor,
Prof. Arun Sreekumar,
Prof. Hyokjin Kwak,
Prof. Ramanathan S

Course Description & Objectives
1. Introduce students to a wide-range of research areas in Marketing
2. Introduce and discuss the latest questions being considered in the specific topic
3. Discuss the latest research methods in Marketing
4. Help students formulate their own research questions