Programme

PhD

Term

V

Academic Year

2021-22

Course title

Reading Seminar in Marketing Management

Area

Marketing

Credits

1.25

Instructor(s)

Prof. A K Jaiswal, Prof. Subhadip Roy, Prof. Arvind Sahay, Prof. Sourav Borah, Prof. Soumya Mukhopadhyay, Prof. Rajat Sharma, Prof. Anuj Kapoor, Prof. Arun Sreekumar, Prof. Hyokjin Kwak, Prof. Ramanathan S

Course Description & Objectives

Objective: 1. Introduce students to a wide-range of research areas in Marketing 2. Introduce and discuss the latest questions being considered in the specific topic 3. Discuss the latest research methods in Marketing 4. Help students formulate their own research questions