Programme

PhD

Term

VI

Academic Year

2021-22

Course title

Marketing, Technology and AI

Area

Marketing

Credits

1.00

Instructor(s)

Prof. Anuj Kapoor

Course Description & Objectives

Introduction: New technologies and rapidly emerging business models and marketing practices are disrupting the business world. Traditional boundaries between marketing and adjacent fields are disappearing, and scholars in other fields such as operations management, information science, computer science, and economics are routinely writing articles on marketing topics. This course will acquaint students with papers that deal with marketing problems from adjacent substantive and methodological disciplines. Objective: To acquaint students with: Substantively focused papers with focus on generating early insights about novel technology and AI-based business practices. Methodologically focused papers that introduce new ideas from new statistical paradigms that are relevant for marketing.

Pedagogy

Lectures, Academic paper discussions.